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The Vertical SaaS GTM Playbook

10 episodes · 100+ tactics


the definitive playbook for vertical SaaS GTM

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Copyright © 2025 Carver Technologies

(Orbital AI)

Identify, qualify, and engage at scale.

For companies underserved by ZoomInfo.

Book a Demo

Copyright © 2025 Carver Technologies

Orbital AI

Identify, qualify, and
engage at scale.

For companies underserved by ZoomInfo.

Watch Demo

Copyright © 2025 Carver Technologies

(Orbital AI)

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The 5 Biggest Pitfalls in Vertical SaaS GTM
(and How to Avoid Them) — Ryan Heaphy

The 5 Biggest Pitfalls in Vertical SaaS GTM (and How to Avoid Them) — Ryan Heaphy

Ryan Heaphy is a seasoned GTM leader with deep expertise in scaling go-to-market motion for 100+ vertical SaaS businesses.

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New Vertical Strategy That Took Podium from $1 Million to Hundreds of Millions ARR - Than Hancock

The 5 Biggest Pitfalls in Vertical SaaS GTM (and How to Avoid Them) — Ryan Heaphy

Than Hancock is the CRO of Podium, an AI lead generation platform for numerous verticals. Under Than’s leadership, the company has grown from $1 million to $200 million ARR.

Read Summary