FAQs
Frequently Asked Questions
Q. What does Orbital do?
Orbital is a sales intelligence and activation platform for B2B teams selling into fragmented, offline, or hard‑to‑find SMB categories.
These teams have been underserved by traditional database providers like ZoomInfo and Apollo. SMB owner-operators rarely live on LinkedIn, data is local and fast changing, and the long tail of SMB signals (licenses, service areas, review volume, tech stack) is missing or stale.
Orbital discovers all the businesses in your SMB TAM, enriches each record with SMB‑specific signals, filters for your ideal customer profile (ICP), and activates outbound and inbound workflows so Sales, RevOps, and Growth leaders can identify, qualify, and engage at scale.
Q. How is Orbital different from a traditional lead generation / email list provider?
Orbital delivers a living SMB intelligence tool powered by custom signals, always-on agents, and built-in activation workflows.
(1) Live Workflows vs. Static Lists. Traditional vendors sell one-size-fits-all databases. Orbital maintains ongoing “signals + agents + workflows.” Signals define what matters in your ICP (e.g., service area, tech stack, review volume, licensing, hiring, ad spend). Agents continuously scan sources to detect those signals and refresh your universe. Workflows then push qualified accounts into outbound sequences or capture inbound leads and route them instantly.
(2) Custom SMB signals. Most list providers miss the long tail of SMB cues that actually predict not just readiness, but readiness for your specific product. Orbital can track niche, vertical‑specific signals (e.g., field‑service software used, number of Google reviews, specific service offerings, multi‑location status), weight them, and combine them into an aggregate account score.
(3) Activation built in. Orbital doesn’t stop at data. It helps your team act by showing who to reach out to next, routing inbound leads automatically, and quietly keeping your records clean. You also get a clear waterfall view of which sources and campaigns create pipeline so you can double down on what works.
Q. Who are the Orbital experts and how do they support your sales team?
Orbital’s Experts are data/RevOps specialists who help you define the signals that matter in your industry, configure agents to find them, and stand up workflows tuned to your ICP.
They manage the Orbital software for you so that your sales team can focus on what matters: closing deals. Treat our experts like an extension of your team. Brainstorm ideas, ask them for recommendations, and more. Orbital experts have unparalleled expertise and know-how, having worked with companies large and small.
For example, while some platforms might promise self-service enrichment, the reality is that getting to 80%+ accuracy requires deep work: identifying digital fingerprints, testing and iterating across hundreds of technologies, layering in signals from tools like Google Business Profiles, and even capturing subtle cues from website screenshots. Orbital Experts take this heavy lift off your plate, building and maintaining these advanced workflows so you don’t have to.
Q. How do you use Orbital?
Get set up in days. Connect your CRM and engagement tools, define your ICP, use AI Agents to find your prospects, and start the outreach.
[Day 1]: Setup & Onboarding: You’ll meet your onboarding manager, connect your CRM and sales tools, and define your ICP. From there, we help you start building the custom signals that matter for your market.
[Day 7]: Verify & Validate: By the end of the first week, you’re using Orbital Discover and AI Agents to surface new prospects. You’ll layer in our pre-built signals alongside your own and start sending qualified accounts into campaigns or straight into your CRM.
[Day 15]: Launch & Scale: In just two weeks, your team is running on Orbital. You’re focusing only on the best leads, with AI-powered outbound, inbound routing, and workflows that scale across your entire team.
Q. Does Orbital have a specific set of verticals it focuses on?
Orbital can help you find every business in your TAM, in any SMB category.
Orbital has already built deep traction in SMB heavy categories like home‑services, local healthcare, fitness/wellness, and retail/hospitality. But the core model - custom signals, agents, and workflows - applies to any fragmented SMB market. If your buyers aren’t easily found on LinkedIn or in legacy tools like Zoominfo, reach out and let’s see how we can help you.
Q. How does Orbital enrich contacts?
Orbital enriches at the owner/operator level using multiple, live data sources. It detects the right decision‑maker for each business, verifies contact details, dedupes against your CRM, and appends useful context (location, locations count, software used, reviews, services offered).
Q. What happens if I’m looking for a specific SMB signal that I don’t see in the Orbital platform?
Tell us and we’ll add it. Orbital’s agents are designed to track new, vertical‑specific signals. If you want something that’s not in our existing list of 200+ built-in signals, your Orbital Expert will make it work for you.
