Top 5 veterinary practice data sources for sales teams in 2026

Updated June 25, 2026

If you sell software, devices, or services to veterinary practices, the first problem is the list. Vet owners and practice managers are rarely on LinkedIn, so the databases built on it, ZoomInfo and Apollo, miss them or return a front-desk contact. The free state-licensing lists go stale fast, with retired and even deceased vets still on them, and they tell you the license holder, not who owns the clinic. So the right source depends on whether you need owners or just clinic listings.

TL;DR

Static veterinary lists: cheap fast list naming the license holder, not the clinic owner.

Google Maps scraping: cheap DIY clinic listings only, no owner, email goes to the front desk.

Apollo: the cheap LinkedIn-based database, returns the highest-titled contact, rarely the owner.

ZoomInfo: the enterprise database, LinkedIn-built, weak on independent clinics.

Orbital: built to reach practice owners directly, 70 to 80% owner coverage.

At a glance

How the 5 sources compare

SourceBest forPricingSMB owner coverage
Static veterinary listsCheap bulk listsAbout $0.10 to $0.50 per contactLicense holder, not the owner
Google Maps scrapingDIY list buildingUsage-based per recordClinic listings only, no owners
ApolloA LinkedIn-based databaseFree, $49 to $119 per seat per monthLow for SMB
ZoomInfoEnterprise teams with budgetCustom quote only, commonly $15K to $40K per yearLow for SMB
OrbitalVertical SaaS selling to vetsSee pricing page70 to 80%

The rankings

The 5 sources

#1 Static veterinary lists

Best for
Cheap bulk lists when accuracy is not the priority
Pricing
About $0.10 to $0.50 per contact
SMB owner coverage
License holder, not the clinic owner
Examples
State boards of veterinary medicine, InfoGlobalData, DataCaptive

State boards of veterinary medicine and list vendors sell pre-built veterinarian lists by the record, and the state lists are often free. They are the fastest way to get a list. The catch is what the list names. A state license roll tells you who holds a license in that state, not who owns the clinic, and one team pulling these lists found vets who had died years earlier still on them. The formatting comes as-is from the state, so plan for heavy cleanup, and the list says nothing about whether a clinic is independent or owned by a corporate group. Go with a static list if you need a cheap, low-stakes mailer and can accept a high bounce rate.

#2 Google Maps scraping

Best for
DIY teams that want to build the list themselves
Pricing
Usage-based, per record scraped
SMB owner coverage
Clinic listings only, no owner names or mobiles
Tools
Outscraper, Scrap.io

Scrapers pull veterinary clinic listings off Google Maps. Anyone can get a subscription and build a raw list, and it is cheap. What you get is the listing: clinic name, address, and a main line, with no owner, no mobile, and no email. Many clinics only publish an info@ address, so even the email you scrape goes to the front desk, which is the gatekeeper teams say they cannot get past. Plan for heavy cleanup, and the list decays as clinics close or get acquired. Go with scraping if you have time to clean data and only need clinic-level listings.

#3 Apollo

Best for
Teams already on a LinkedIn-based database
Pricing
Free tier. Paid $49 to $119 per seat per month (Basic to Organization), billed annually
SMB owner coverage
Low for SMB
Website
apollo.io

Apollo is the cheap general database. For vets it has one core problem. Its data is LinkedIn-based, and vet owners and practice managers rarely have a profile, so the owner, the mobile, and the direct email usually are not there. Apollo will return the highest-titled person it can find, which at a clinic is often not the owner. Go with Apollo if you already use it and will accept thin coverage on the people who decide.

#4 ZoomInfo

Best for
Enterprise teams with budget
Pricing
Custom quote only, commonly $15K to $40K per year
SMB owner coverage
Low for SMB
Website
zoominfo.com

ZoomInfo is the enterprise database. It is built on LinkedIn and web scraping, and vet clinic owners are not on LinkedIn, so the owner, the mobile, and the email usually are not there. It is strong on larger, multi-location and corporate veterinary groups that have a web and LinkedIn presence, and weak on the independent clinics that still make up most of the market. Go with ZoomInfo if your targets are large corporate veterinary groups and you can pay enterprise pricing.

#5 Orbital

Best for
Vertical SaaS, device, and service companies selling to veterinary practices
Pricing
Listed on the Orbital pricing page (withorbital.com/pricing)
SMB owner coverage
70 to 80%
Website
withorbital.com

We built Orbital to map the veterinary market the LinkedIn databases cannot. We track vet clinics across the US, around 50,000, from Google Maps, Yelp, Yellow Pages, and other sources, refreshed every month. Each record carries the practice owner, a mobile, a direct email, and the number of vets at the clinic, and we can flag whether a clinic is independent or part of a corporate group so you can filter past the roughly 40% that are corporate or PE-owned. Coverage runs 70 to 80% on the practice owner.

Orbital is the wrong tool if you sell to large hospital networks or corporate veterinary groups with full LinkedIn presence, where ZoomInfo will serve you better. Go with Orbital if independent and small-group clinics are your market and you need to reach the owner directly.

Which should you pick

Pick the tool that fits your buyer

If you need a cheap one-off mailer and accept bounces, a static veterinary list. If you want to build it yourself and only need clinic listings, Google Maps scraping. If you already run Apollo and accept thin owner coverage, Apollo. If your targets are large corporate veterinary groups, ZoomInfo. If independent clinics are your market and you need owner contacts, Orbital.

Questions

FAQ

Why do ZoomInfo and Apollo miss veterinary practice owners?

Both build their data from LinkedIn and the web. Vet owners and practice managers rarely have a LinkedIn profile, so the owner, the mobile, and the direct email usually are not in those databases. They tend to return the highest-titled or front-desk contact instead.

Are state veterinary lists worth it?

For a cheap, low-stakes mailer, maybe. The risk is that a state license roll names the license holder, not the clinic owner, and includes retired and even deceased vets. One team found vets who had died years earlier still on a state list.

How do I reach a vet practice owner past the front desk?

The front desk is the gatekeeper, and most clinics publish only an info@ address and a main line. To reach the owner you need their direct mobile and email, which means a source that maps owners to clinics rather than a scraped listing or a license roll.

How do I tell independent clinics from corporate-owned ones?

Most lists cannot tell you. Around 60% of clinics are still independent and the rest are corporate or PE-owned. A platform that maps ownership lets you filter to independent clinics before you build the list.

How much does veterinary practice data cost?

It ranges widely. Static lists run about $0.10 to $0.50 per contact, and state lists are often free. Scraping is usage-based per record. Apollo is $49 to $119 per seat per month. ZoomInfo is quote-only, commonly $15K to $40K per year. Orbital lists its pricing on the Orbital pricing page.

Related

Keep reading

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