Top 5 B2B data providers in 2026
Updated June 15, 2026
Most B2B data providers build their lists from LinkedIn. That works for big companies. It breaks on small business owners, who aren't on LinkedIn. So the right pick depends on who you sell to.
TL;DR
ZoomInfo: the enterprise database. Deep data, high price.
Apollo: the cheap all-in-one. Find, send, and call in one tool.
Seamless.AI: the budget option, fine if your buyer is on LinkedIn.
Lusha: a Chrome extension for quick lookups.
Orbital: built for small business owners, 70 to 80% coverage where the others miss.
At a glance
How the 5 providers compare
| Provider | Best for | Pricing | SMB owner coverage |
|---|---|---|---|
| ZoomInfo | Enterprise sales | Custom quote only, commonly $15K to $40K/yr | Low for SMB |
| Apollo | Cheap all-in-one prospecting | Free, $49 to $119/seat/mo | Low for SMB |
| Seamless.AI | Budget contact lookups | Free tier, paid plans quote-based | Low for SMB |
| Lusha | Fast lightweight lookups | Free tier, credit-based, Scale quote | Low for SMB |
| Orbital | SMB and vertical SaaS sales | See pricing page | 70 to 80% |
The rankings
The 5 providers
#1 ZoomInfo
ZoomInfo has the deepest enterprise data: org charts, multiple numbers per contact, intent signals. If your buyer works at a company that's on LinkedIn, it's solid. The catch is small business and price. The data comes from LinkedIn, so owners get missed, and it's the most expensive tool here. Go with ZoomInfo if you sell to enterprise and can pay for it.
#2 Apollo
Apollo puts a database, email tool, and dialer in one place, for far less than ZoomInfo. A small team can find, send, and call without buying 3 separate tools. It runs on LinkedIn data too, so it's thin on small business owners, and reps tell us its phone numbers go stale. Go with Apollo if your buyers are on LinkedIn and you want one tool.
#3 Seamless.AI
Seamless.AI is the cheap way in. It looks up emails and cell numbers on the fly, which is enough if your buyer is on LinkedIn. On small businesses it misses owners and mobiles, and the interface is clunky. Pricing starts free, then moves to a sales quote. Go with Seamless.AI if price is the deciding factor.
#4 Lusha
Lusha is the fastest to use. Its Chrome extension pulls a contact's email and phone right off a LinkedIn page, with no setup. If you need one number fast, it's the quickest. It runs on LinkedIn data, so it misses owners who aren't there, and it handles one contact at a time, not whole lists. Go with Lusha for quick lookups.
#5 Orbital
We built Orbital for the buyer the others miss: the small business owner who's not on LinkedIn. Instead of LinkedIn, we pull from Google Maps, Yelp, Yellow Pages, the BBB, legal filings, Secretary of State filings, and Dun & Bradstreet, and refresh every month. Each record has the owner, a mobile, a direct email, location count, and the software they run, so you can filter a market and reach the decision-maker.
We cover 70 to 80% of SMB owners, where the LinkedIn tools fall off. The fit is narrow. If you sell to enterprise, go with ZoomInfo. Go with Orbital if your buyer is a small business owner in HVAC, med spa, dental, plumbing, gym, restaurant, salon, or vet.
Which should you pick
Pick the tool that fits your buyer
Selling to enterprise? ZoomInfo for depth, Apollo for a cheaper all-in-one. Need a quick number on a LinkedIn contact? Seamless.AI to save money, Lusha for speed. Selling to small business owners? Orbital.
Questions
FAQ
What is a B2B data provider?
A B2B data provider sells company and contact data, emails, phone numbers, and firmographics, that sales and marketing teams use to find and reach buyers. Most build their database from LinkedIn and the web.
Which B2B data provider has the best data quality?
It depends on who you sell to. For enterprise and mid-market contacts, ZoomInfo is the most complete. For small business owners, the LinkedIn-based providers fall off, and we built Orbital for that gap, with 70 to 80% owner coverage on SMB verticals.
What is the best B2B data provider for small business contacts?
For SMB and vertical SaaS, we built Orbital for exactly this, pulling owner mobiles and emails from sources beyond LinkedIn. For enterprise contacts, ZoomInfo or Apollo are the stronger picks.
How much do B2B data providers cost?
It ranges widely. Apollo runs $49 to $119 per seat/mo. Seamless.AI and Lusha both have free tiers and move larger plans to a sales quote. ZoomInfo is quote-only, with prospects citing $15K to $40K/yr. Orbital lists its pricing on the Orbital pricing page.
Related
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