The largest cleaning services brands hold ~3% of the market. The other 72,000-plus establishments are owner-run, each one answering their own phone.

Orbital's June 2026 snapshot maps just over 74,000 active US residential cleaning establishments once commercial janitorial operators and adjacent services (pool cleaning, gutter protection, disaster restoration) are stripped out. Around 70 percent of those employ fewer than 5 people, which is the practical proxy for a single-crew owner-operator running one route.

Most industry reports are annual and built on revenue with an estimated establishment count. Those are useful for market sizing. They do not name a single buyer. This page anchors on the location-level layer most vendors actually need: brand, parent, service mix, and a named owner for each independent operator. Two views, two jobs.

By employer-firm storefront count, Merry Maids (327 locations, ServiceMaster Brands) leads the recurring-maid segment. Stanley Steemer (259) leads carpet and upholstery. Chem-Dry (about 3,000 US franchise units, owned by Belfor) leads on a brand basis when measured by franchise-unit count rather than employer-firm storefronts. The three sit in different service segments, so the right answer depends on which segment your buyer is in.

Very low. The 10 largest brands run roughly 1,900 to 2,000 employer-firm locations combined, which is around 2.6 percent of the total establishment base. The average residential cleaning establishment runs fewer than 5 employees, which means the long tail is genuinely a tail of owner-operators with one to three crews each.

Yes. The dataset is filterable by state, metro, ZIP, chain affiliation, parent company, and service mix (recurring maid, deep clean, move-in or move-out, carpet and upholstery, window, post-construction, vacation rental turnovers, disaster restoration). Florida, California, and Texas together hold roughly 34 percent of US locations, so most vendors start with those three and add their named target metros. Tell us the cut you want when you request the sample.

Orbital refreshes the location graph against the universe of US small and mid-market businesses on a rolling monthly schedule. The June 2026 snapshot is the one quoted on this page. Public industry reports run on a 12 to 18 month cycle with an 18-month lag at any given point. Counts on this page move when establishments open, close, change hands, or rebrand.

Three cases. First, if you sell exclusively to enterprise commercial janitorial buyers (City Wide, ABM, Aramark), you want a different dataset; this page maps the residential side. Second, if you sell to homeowners directly, you want consumer data, not B2B owner contacts. Third, if your sales motion only fires above 50,000 dollars in annual contract value, the long tail of single-crew operators will not fit your unit economics. Save your budget and call us when an enterprise-only motion stalls.

Recurring maid service bills 80 to 200 dollars per visit, paid out of household discretionary income. Disaster restoration averages around 4,000 dollars per claim, paid mostly by insurance carriers. The two markets share an industry bucket in some classifications and a customer search on Google, but the buyers, the unit economics, and the procurement cycle are different categories. Public reports lump them. Your AE pipeline should not.