Orbital rates this event Gold.
ITB Berlin earns a Gold rating based on attendee quality, exhibitor ROI, and relevance to the vertical software industry. One of the top-rated events in this space — highly recommended for companies looking to grow their presence.
ITB Berlin is a major travel industry trade show held annually in Berlin, Germany. The 2026 edition runs March 3 through March 5 and draws more than 10,000 attendees across tourism boards, hospitality groups, destination marketers, and travel technology companies. The event focuses on commercial activity, making it a working show rather than a networking retreat. Buyers and suppliers meet to close deals, compare vendors, and plan distribution for the year ahead. Ticket pricing is accessible, which keeps the attendee mix broad. For vertical software companies targeting the travel and hospitality sector, ITB Berlin is a practical place to get in front of buyers who are actively evaluating tools and platforms. If your pipeline includes hospitality operators or travel brands, this is a show worth putting on the calendar early.
Common questions about this event
Is ITB Berlin worth attending?
Orbital rates ITB Berlin as a Gold tier conference based on attendee quality, exhibitor ROI, and industry relevance. This is one of the top-rated events in the industry and is highly recommended for companies looking to grow their presence.
When is ITB Berlin in 2026?
ITB Berlin takes place Mar 3–5, 2026 in Berlin, DE. The event typically draws 10k+ attendees.
Where is ITB Berlin held?
ITB Berlin is held in Berlin, DE. Check the conference website for specific venue details and travel information.
How many exhibitors are at ITB Berlin?
ITB Berlin features 500+ exhibitors. For companies selling into the vertical software industry, exhibiting can be a direct channel to qualified buyers and decision-makers.
How can I get the attendee list for ITB Berlin?
ITB Berlin provides attendee access through a networking platform. Orbital provides verified contact data for vertical software businesses across the US, so you can reach decision-makers before, during, and after the show.