Orbital rates this event Silver.
GBTA Convention earns a Silver rating based on attendee quality, exhibitor ROI, and relevance to the vertical software industry. A solid regional option for teams focused on the vertical software market.
GBTA Convention 2026 is the Global Business Travel Association's annual gathering for corporate travel managers, procurement professionals, and industry suppliers. The event draws between 5,000 and 10,000 attendees, making it one of the larger professional gatherings in the business travel space. It runs August 3 through 5 in Chicago, IL, with a strong focus on training and certification alongside the broader conference programming. Pricing sits at the higher end of the spectrum, so budget accordingly when planning attendance or sponsorship. For vertical software companies selling into corporate travel, expense management, or travel procurement, this is a practical place to meet buyers who have decision-making authority and are actively investing in their professional development.
Common questions about this event
Is GBTA Convention worth attending?
Orbital rates GBTA Convention as a Silver tier conference based on attendee quality, exhibitor ROI, and industry relevance.
When is GBTA Convention in 2026?
GBTA Convention takes place Aug 3–5, 2026 in Chicago, IL. The event typically draws 5k–10k attendees.
Where is GBTA Convention held?
GBTA Convention is held in Chicago, IL. Check the conference website for specific venue details and travel information.
How many exhibitors are at GBTA Convention?
GBTA Convention features 200–499 exhibitors. Booth costs typically range around $5k–$15k. For companies selling into the vertical software industry, exhibiting can be a direct channel to qualified buyers and decision-makers.
How can I get the attendee list for GBTA Convention?
Attendee data for GBTA Convention is available through exhibitor or sponsor packages. Orbital provides verified contact data for vertical software businesses across the US, so you can reach decision-makers before, during, and after the show.